OS 4 “P”s DE MARKETING: Duckbill Cookies & Coffee

Abstract

The company chosen for this Integrated Project was Duckbill Cookies & Cofee which is a chain of coffee shops that emerged in 2016, inspired by the coofeeshops of New York. In it we will carry out an analysis of the four “P”s of Marketing, that is, the distribution channels Place or Point of Sale, Price, Product and Promotion. Many entrepreneurs start their companies, concerned with the creation of type of business. They take care of accounting, manage employees, serve customers, but forget the main thing, marketing. For many entrepreneurs, marketing is not often considered important. And that's the biggest problem when we live in a globalized world and we increasingly have to deal with extremely strategic and eager competitors to steal your market. Marketing in general is not just creating a commercial for sell a product, as many believe. Marketing is an important part of manage the company's internal communication, create actions to improve customer satisfaction customers, take care of the image of the company/brand in channels to guarantee a good reputation to avoid losing new customers, and mainly it is through marketing that actions to generate new sales, leads or contracts for a company are defined. It is through marketing that strategic actions are created to maintain the flow company's revenue in a sustainable way and also ensure that the company keep for the next few years.