E-Commerce Distribuidora Mantiqueira

Abstract

This article aims to present a proposal for intervention in the area of digital marketing at Mantiqueira Distribuidora, located in the city of São João da Boa Vista-SP. The company Mantiqueira Distribuidora is a distributor of hygiene and beauty in Brazil for 17 years in the hygiene and beauty business. Started work serving only the interior region of the state of São Paulo, always with a lot of work, dedication and focus. These great virtues have made it possible today to have a team of Fully trained sellers who have been serving the entire state with excellence. it is about of a medium-sized company in the segment of distribution of hygiene products, in which it was verified through the organizational diagnosis that it is presenting deficiencies in the marketing area. To direct the body of the study, the following guiding question was created: which Strategies in marketing management can promote greater visibility of the company and, therefore, therefore, a greater capture of customers? Therefore, the general objective of this case study was to propose strategies for marketing that can provide greater visibility to the company through the implementation of digital marketing. The methodology of this study is characterized, in terms of purposes, as interventionist, because it intends to create proposals for interventional actions in the company, in order to promote improvements in the marketing process, in terms of nature, as qualification and, in terms of means, as bibliographic research. In this context, it stands out as a result of the study the elaboration of a set of four proposals aimed at creating conditions for the introduction of strategies