Projeto de Consultoria Empresarial: Diagnóstico de Marketing - Café Priori

Abstract

This Business Consulting project aims to analyze the marketing efforts of the company Café a Priori, through the knowledge acquired in the study units of this module. By analyzing the marketing environment, it is possible to understand what the company's efforts are to deal with threats or opportunities that may affect its success and that of its brand in the market. Another unit of importance is understanding consumer behavior, as it allows for more assertive decision-making. When you know the consumer well, it is possible to create products/services that will be accepted in the market. In addition to marketing mix management, addressing the four pillars of an effective marketing strategy. Finally, a closing with the main points addressed, the difficulties encountered and the solutions for the company in question.