ESTRATÉGIA EM LOGÍSTICA NATURA COSMÉTICOS S/A

Abstract

This paper aims to discuss the logistics strategy employed by the company Natura Cosméticos SA For this, it is understood that logistics management influences the financial management of the company, since we can measure the impacts of this strategy on the final cost of products and services. in the spread of the brand in the market. With the technological advances present in all segments of industries, means of transport and communication, whether the latter are physical or networked, technology has the key tools to leverage the effectiveness of processes, product creation, management and distribution. in mass, even faster. Thus, under the wake of the fourth industrial revolution, strategic logistics management presents a major challenge for companies with regard to organizational culture, which materializes in the implementation of automation solutions, especially in their supply chain departments. , increasing agility, effectiveness and productivity in delivering products to consumers. According to Blueprintt data, logistics accounts for 6% to 12% of a company's expenses. However, not all companies underline the strategic need for business logistics, which intelligently uses technological development to structure management and financial processes. In this sense, business excellence is also measured through the reduction of logistics costs, extending to the consequent fulfillment of the order faster, with quality and agility in delivery. (BLUEPRINTT, 2019