ESTRATÉGIA EM LOGÍSTICA ÁGUAS MINERAIS POÇOS DE CALDAS

Abstract

Water is essential for virtually all life forms and humans consume it in a variety of ways. Water availability in known aquifer regions is around 1.6% of the world's total water availability (ZIMBRES, 2007). In addition to availability, quality is essential and there is a clear correlation between access to purchasing bottled drinking water, it was observed that the GDP per capita of a region and the quality of life of people living there comes from water quality. Due to the proven water quality of Poços de Caldas Municipality and essential characteristics for the population's consumption, in this context, the purpose of this work is to perform an accurate analysis of the bottled mineral water industry and the processes for a good functioning, profitability and values ​​of the company. company Águas Poços de Caldas LTDA. Today it is increasingly necessary for companies to deliver their products with quality and speed, to the satisfaction of their customers, but this activity is not so simple, it involves some factors of Logistics Strategies. During this project some of these strategies will be covered and how to use them, thus applying these strategies to the company we once chose to be the basis of our project. The objective of our project is to analyze the logistics strategy of the company Águas Poços de Caldas LTDA, located in Poços de Caldas - MG. The choice of this company was made by referrals of residents, because it is a company that offers a product of great quality. Thus, after choosing the company, a site visit was carried out by a team member, where information was collected so that it could be explained during the project.